Why You Should Make it Easy to Buy from You
Many companies and salespeople make a great job attracting potential customers. They get the customers interested, engaged and ready to make the buy-decision. When it
Many companies and salespeople make a great job attracting potential customers. They get the customers interested, engaged and ready to make the buy-decision. When it
Why is it important to know your customers’ purchasing / procurement / sourcing / purchasing strategy and purchasing process to create success when you are
Being customer focused is likely to make customers more interested in dealing with you (as opposed to choosing your competitor). As a result, being customer
Digitalization has changed not only how we behave, but also how we buy – regardless if in B2C or B2B. Buyers are becoming increasingly well-informed
The new article in the top-tier publication Industrial Marketing Management – IMM by Dr. Paul Viio and Professor Christian Grönroos, the Legend of Marketing,
The new article in the top-tier publication Industrial Marketing Management – IMM by Dr. Paul Viio and Professor Christian Grönroos – the Legend of Marketing – on
Many companies and salespeople make a great job attracting potential customers. They get the customers interested, engaged and ready to make the buy-decision. When it
Have you ever heard someone say ”I’m a really great salesperson”, but once you have
Here are 3 key components for building a value-based business and become successful. This brief
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