Why You Should Make it Easy to Buy from You
Many companies and salespeople make a great job attracting potential customers. They get the customers interested, engaged and ready to make the buy-decision. When it
Many companies and salespeople make a great job attracting potential customers. They get the customers interested, engaged and ready to make the buy-decision. When it
Digitalization has changed not only how we behave, but also how we buy – regardless if in B2C or B2B. Buyers are becoming increasingly well-informed
New value sales article in the leading Finnish sales & marketing publication ”Myynti & Markkinointi” on the importance of knowing your customer’s business (including understanding
The new article in the top-tier publication Industrial Marketing Management – IMM by Dr. Paul Viio and Professor Christian Grönroos, the Legend of Marketing,
As of March 1st, 2015, Aalto University School of Business in Helsinki, Finland, appointed Dr. Paul Viio Professor of Practice in Sales. ”Sales has until
Many companies and salespeople make a great job attracting potential customers. They get the customers interested, engaged and ready to make the buy-decision. When it
Have you ever heard someone say ”I’m a really great salesperson”, but once you have
Here are 3 key components for building a value-based business and become successful. This brief
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