What is Customer Focus, Why is it Important and How to Become Customer Focused

Being customer focused is likely to make customers more interested in dealing with you (as opposed to choosing your competitor). As a result, being customer focused can help you improve your sales, business, and profits. Let me explain this in detail – or, if you’re in a hurry, just watch the below video to cut to the chase.…

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Why You too should create Your Customer Avatar

In this video we discuss the Customer Avatar and why it makes sense to zoom in on one when segmenting your customers.  

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