3 Key Components for Success in Value Sales

‪Here are 3 key components for building a value-based business and become successful. This brief video discusses key components for business success through value co-creation as part of value sales and value pricing (or value-based pricing, VBS). Hope the below brief video that I uploaded on Linkedin provides you inspiration and new thoughts. See you […]

Why it’s Important to Know Your Customer

Why is it important to know your customers’ purchasing / procurement / sourcing / purchasing strategy and purchasing process to create success when you are in or responsible for sales and business in a B2B environment? Here are some thoughts from my recent MBA and Executive MBA trainings in sales, purchasing and pricing course. Watch […]