Here are 3 key components for building a value-based business and become successful. This brief video discusses key components for business success through value co-creation as part of value sales and value pricing (or value-based pricing, VBS). Hope the below brief video that I uploaded on Linkedin provides you inspiration and new thoughts. See you […]
Being customer focused is likely to make customers more interested in dealing with you (as opposed to choosing your competitor). As a result, being customer focused can help you improve your sales, business, and profits. Let me explain this in detail – or, if you’re in a hurry, just watch the below video to cut to the chase. […]
In this video we discuss the Customer Avatar and why it makes sense to zoom in on one when segmenting your customers.