To succeed in selling to today's well informed buyers is becoming increasingly demanding. It requires understanding what is valuable for the customer, helping the customer realize the value, and successfully delivering a service that is valuable for the customer. Sounds simple, and it is – if you know how to go about it.
My keynotes – which are engaging, inspiring and based on scientific research – are loaded with facts and best-practice examples. They are geared to help the audience become enthusiastic about value-based selling and focusing on co-creating value, both for the customers and the selling firm.