Why it’s Important to Know Your Customer

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Why is it important to know your customers’ purchasing / procurement / sourcing / purchasing strategy and purchasing process to create success when you are in or responsible for sales and business in a B2B environment?

Here are some thoughts from my recent MBA and Executive MBA trainings in sales, purchasing and pricing course. Watch the below video that I posted on Linkedin.

Hope this inspires you to focus even more on understanding your customer and their business.

See you next time,

Dr. Paul Viio

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